About

Built by an operator.

Revetti & Company is operated by Michael Hughes. The practice is run from Lenexa, Kansas.

Michael Hughes, Principal — Revetti & Company
Michael HughesPrincipal

Michael Hughes is a GTM systems architect with a decade of experience building revenue infrastructure, leading high-performance teams, and deploying AI-driven automation at the intersection of behavioral psychology and technical execution.

He’s diagnosed operational fragmentation in environments ranging from enterprise AI platform launches to managed security channel operators to behavioral framework deployments for high-stakes sales environments. The work has been built across the data, logic, and human execution layers because those layers don’t function as separate systems.

Not a consultant who advises from the outside, but a builder who stays until the system runs.

Why this practice exists in 2026

Good infrastructure is rarely about adding things.

SMBs are being told the answer to every operational question is more AI tools, more vendors, more platforms, more subscriptions. The honest answer is the opposite. Most operators are paying for capability they aren’t using. The tools they need are already in the stack — Microsoft, Google, Claude — and the work is configuration and integration, not procurement.

Revetti & Company exists to do that configuration work. Diagnose what’s there, simplify the architecture, build what’s missing, hand off the system.

One operator, three brands

Each brand, its own focus.

Revetti & Company
This site

The advisory and consulting practice — methodology, workspace operations, deliverability infrastructure, sales enablement.

LuminaryScript

The outbound activation brand — Campaign Engine, Persona Engine, calibrated outbound motions for SMBs and operators.

Hazenberry

The custom application studio — full-stack web design, voice agents, custom application builds.

The brands operate independently. Each has its own site, its own conversations, its own identity. Engagements that span multiple brands are scoped through whichever lead conversation makes sense — usually starting with the brand the visitor is most clearly aligned with.

When you’re ready

A conversation about your operation.

The Approach page goes deeper on how the practice works.